The quality of Marmot camping gear gets you outside, whether you like it or not.
Ambient Execution:
Marmot gear encourages you to get outside and explore new places. Owning expensive camping gear that’s destined for the outdoors makes you destined for the outdoors as well.
Marmot can “take you there,” just like this slide can take you around a beautiful outdoor landscape and encourage you to embrace the beauty of nature. The carts on the Alpine Coaster will be shaped like Marmot sleeping bags to involve the brand and mirror the actual movements in the campaign.
Art Direction: Madi Graham, Brielle Anderson
Content Creation: Michael Wirthlin
Acting and Concepting: Austin Richards
Copywriting: Braelin Carter